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Finally, I can throw away my 8 tracks

Wednesday, April 17, 2013

Okay, maybe I'm not old enough to have owned 8-track tapes. But I do remember that my uncle had an 8-track player in the dash of his station wagon when I was a kid, and I am old enough to have owned a car with a cassette player.

Music has been fundamental to the driving experience for about as long as cars have been on the road. Terrestrial radio dominated forever, supplemented by tape and then CD. XM radio came along in 2001 and connecting your iPod started to show up in the late 2000s. That's 5 formats since the Model T was introduced in 1908 (okay, so it didn't  have a radio) and 3 formats in the first 90 years.

Now, with connected cars becoming a reality, the rate of change is shifting into overdrive. Want Pandora – check. Want to listen to the top alternative radio station in Dublin while driving in California – check. Want to keep listening to your Songza programming as you move from the house to the car – check.

Today's announcement from QNX and 7Digital adds a whole new dimension. Having 7Digital in the car will unify the music ownership experience across the big three: car, pocket, and home. Want to listen to your own music programming in the car – check. Want to buy a song you just heard on that Dublin radio station – check.

Read the press release for details. And when you're done, check out the 7digital blog.

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